table.MsoNormalTable
{
line-height:107%;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
}
Lori Weatherhead, Chief Operating Officer (Ag.) at the CMC said: “Mikey’s consistency over the years, inspired this partnership. This is the first of its kind for CaribVision and I am confident persons will find it exciting. This partnership will create unique synergies benefitting all parties involved.
“Mikey has become a trailblazer in the soca arena and an excellent role model for young aspiring entrepreneurs and artistes. His style and charm attracts a wide array of fans. We look forward to working with him and developing new initiatives for CaribVision. Following Mikey’s success in the past years, we are confident that this too will be a hit. ” Mrs. Weatherhead continued.
Speaking about the partnership, Mikey said: “I am extremely honoured and excited to be part of the CaribVision family. Together we will be creating content and a number of promotions while aligning our brands. I am certain this will not only excite CaribVision viewers but my fans as well. This is a game changer for me.”
The CaribVision Crop Over Experience is a regional promotion, which invites CaribVision viewers until July 11th, to answer a Crop Over Question of the Day by texting their answers to Digicel shortcode 2786. This promotion is open to viewers in Anguilla, Antigua, Barbados, Dominica, Grenada, St. Kitts, St. Lucia, St. Vincent and Trinidad. There will be two winners, each accompanied by a friend, who will receive airline tickets compliments LIAT to Barbados, for various Crop Over events compliments the National Cultural Foundation and Power By Four costumes, in addition to hotel accommodation. In the case of Barbados, the winner will receive airline tickets to a LIAT destination of choice, in addition to the other prizes.
Mikey will also be featured in various CaribVision promotional campaigns over the coming months, aimed at enhancing both brands in the regional and international markets. Viewers can also look out for a video tribute to Mikey, who in 2012 won 4 Crop Over Festival crowns and retained similar crowns the following year.
ABOUT CARIBVISION
CaribVision was launched by the CMC in 2006. This 24/7 cable channel is aired in 22 Caribbean territories and the New York Tri-state area (New York, New Jersey and Connecticut). This information and lifestyle channel, broadcasts a variety of culturally rich and entertaining Caribbean programming including news and current affairs, sports, drama, sitcoms, soaps, entertainment, lifestyle shows and everything Caribbean. CaribVision is expanding rapidly in the US and international markets and will soon to be available in Canada and the UK. CMC’s mission is to position this channel as a first class consolidator of quality Caribbean programming while steadily forging ahead as “The Eyes and Ears of the Caribbean.”
ABOUT MIKEY
When Mikey took the Tune of the Crop back in 2004 with his debut hit, “Come Together” the people of Barbados new that something special was happening to soca music in Barbados. Mikey has not disappointed his fans since and is readily hailed as King Mikey with a whirlwind of Soca Monarch crowns being the norm, over the past 3 years.
With 2011 signaling his return to the throne with his hit track “Pavement Anticipation” securing him the Party Monarch title, 2012 would be the year for a new record to be set in Barbados. Between his two hit tracks “No Behaveya” and “We Loose” Mikey would take an unprecedented 4 crowns: Party Monarch, Sweet Soca, People’s Monarch and Tune of the Crop.
2013 was of course the year to “Enjoy Meh Life” and while Mikey would use this track to secure himself the People’s Monarch, it was the hit track “Roll It”, with his band Soka Kartel that would literally ignite the festival season and bring Mikey the Party Monarch and Road March honours once again.
With a discography that includes “Dat Time Again”, “Bashment Bacchanal”, “My Time”, “I In Dat”, “Riddum Sekshun”, “Jammin” and “De Whole Place Mash Up” to name a short few.