ST. GEORGE’S, Grenada, Apr 29, CMC -The Grenada Tourism Authority (GTA) says it has successfully concluded a high-impact Canadian market mission in Toronto reinforcing the destination’s presence within one of its key source markets through targeted trade, media and airline engagements.
The GTA said the mission, led by its chief executive officer, Stacey Liburd, and including director of sales in Canada, Sekou Stroude and marketing executive Melinda Telesford, focused on deepening strategic partnerships, expanding airlift opportunities and strengthening Grenada’s positioning within the Canadian luxury and leisure travel segments.
It said that a key outcome of the mission was strategic dialogue with WestJet, exploring the extension of Grenada’s direct seasonal service from a December–April window to a broader November–May schedule, enhancing accessibility for Canadian travellers.
The GTA said that engagement with WestJet Vacations also advanced opportunities to expand packaged offerings, increasing visibility and conversion across the market.
“Our presence in Toronto reflects a deliberate and focused approach to strengthening Grenada’s position within the Canadian market,” said Liburd, adding “through strategic airline discussions, trade engagement and media outreach, we are expanding awareness while creating clear pathways for increased visitation and sustained growth”.
The GTA said that Grenada’s luxury positioning was further elevated through participation in Virtuoso On Tour Toronto 2026, where the delegation engaged more than 80 top-tier travel advisors.
“Engagement across trade, media and airline partners continues to reinforce strong demand for Grenada within the Canadian market,” said Stroude, adding that “the relationships strengthened during this mission position us to drive both immediate bookings and long-term market growth, particularly within the luxury and experience-driven segments”.
The GTA said the collaboration with its in-market representation partner, VOX International, further confirmed strong campaign performance, with high engagement and conversion metrics across ongoing initiatives.
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